Should Hulu Go Subscription?
The buzz is everywhere — in the blogosphere, on industry panels, and even at lunch with colleagues: Should Hulu go subscription? Is a subscription model coming to Web video, and soon? Well, let’s look at what makes a subscription model work, why consumers (en masse) sign up for subscriptions, and see if we can figure [...]
Microsoft Readies Bing-a-Thon
If Microsoft has its way and gets its money’s worth from a $100 million campaign, Bing will be everywhere. Following the launch of the company’s new search engine, a campaign is underway that has Bing prominently placed inside TV shows and Hulu, The New York Times reports. “It’s a very tall marketing challenge and a [...]