Online video on short path to ruin?

Despite rampant growth driven largely by YouTube, Mark Cuban says the online video market has been a huge disappointment, CNET reports.

Speaking at the D: All Things Digital conference, Cuban said Google has had to focus on ubiquity over making money, and that strategy has hampered the market’s ability to sustain itself.

“This is a company that is literally subsidizing the bandwidth for the world,” Cuban said. If any other company is able to deliver a better search business model than Google, online video would suffer tremendously as a whole, he added.

“I think it’s a real disappointment to see where internet video has come,” Cuban said, highlighting the lack of advertising standards and other shortcomings.